Privacy Policy

Version: 20 July 2026

PP PERFUMES LTD processes personal data in accordance with the UK GDPR, the Data Protection Act 2018 and, where applicable to customers within the European Economic Area, the General Data Protection Regulation.

Data controller:

PP PERFUMES LTD
Company number: 17313559
167–169 Great Portland Street
London, England, W1W 5PF
United Kingdom

E-mail: info@pureparfum.eu

What data do we collect?

We may process, among other things, the following data:

  • name, address, email address and telephone number;
  • order and return history;
  • IP address and device data;
  • payment and transaction data;
  • communication with our customer service;
  • marketing and cookie preferences.

Full payment card details are normally processed directly by our payment service providers and are not stored by PP PERFUMES LTD.

Why do we process this data?

We use personal data for:

  • processing, paying, shipping and returning orders;
  • customer service and communication;
  • fraud prevention and security;
  • accounting and legal obligations;
  • marketing and newsletters, when consent or another valid legal basis exists for this;
  • analysis and improvement of our webshop.

Legal bases

Processing is based on:

  • performance of the purchase agreement;
  • compliance with legal obligations;
  • legitimate interests, such as fraud prevention and security;
  • consent, for example for certain marketing cookies and newsletters.

Retention period

We do not retain personal data for longer than necessary.

Order, payment and accounting data may be retained for up to 7 years, or longer if required by law. Marketing data is retained until consent is withdrawn or the data is no longer necessary.

Sharing with third parties

We may share data with service providers that are necessary for our business operations, including:

  • Shopify and Shopify Payments;
  • other payment service providers;
  • Boomerang Distribution;
  • carriers;
  • email and marketing platforms;
  • IT, hosting, analytics and fraud prevention services;
  • accountants, advisors and competent authorities.

When data is processed outside the United Kingdom or the European Economic Area, we use appropriate legal safeguards.

Your rights

Depending on the applicable law, you have, among other things, the right to:

  • access;
  • rectification;
  • erasure;
  • restriction of processing;
  • objection;
  • data portability;
  • withdrawal of consent.

These rights are not absolute and may be subject to legal exceptions. Requests can be sent to info@pureparfum.eu. Under the GDPR and the UK GDPR, you have, among other rights, rights of access, rectification, erasure, objection and data portability.

Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access and unauthorised disclosure.

Cookies

Our webshop uses necessary cookies and, depending on your consent, analytical and marketing cookies.

You can manage your preferences via the cookie settings on our website. For more information, see our Cookie Policy.

Complaints

If you have questions or complaints, please contact us first via info@pureparfum.eu.

You can also submit a complaint to the Information Commissioner’s Office in the United Kingdom or, if you live in the European Economic Area, to the competent privacy supervisory authority in your country.